Head of Marketing
Industry: FMCG (Fast-Moving Consumer Goods)
Location: Alba County, Romania
Work model: Full-time, On-site
Reporting line: General Manager / Managing Director
About the company:
Our client is the Romanian operating entity of an international group active in the FMCG sector, with an established manufacturing presence in Alba County. Backed by the resources, standards and know-how of a global organization, the local business combines the stability of an international group with the agility of a locally-run operation, and is entering a new phase of brand and commercial growth.
Role overview:
The Head of Marketing will lead the company's marketing strategy and activities, with responsibility for strengthening brand positioning, driving consumer engagement, and supporting sustainable business and sales growth. The role calls for a strong combination of strategic marketing expertise, proven FMCG experience, commercial orientation and leadership capability, and will act as a close partner to the General Manager and the Commercial function.
Key Responsibilities:
–Develop and implement the overall marketing strategy and annual marketing plan.
–Lead brand management and portfolio development.
–Develop and oversee consumer, digital and promotional marketing campaigns.
–Monitor market trends, consumer behaviour and competitor activity.
–Design strategies to increase brand awareness, market penetration and market share.
–Coordinate new product launches and portfolio development initiatives.
–Work closely with Sales and Trade Marketing to align marketing and commercial objectives.
–Manage marketing agencies, suppliers and strategic partners.
–Prepare and manage the marketing budget and monitor marketing ROI.
–Define and monitor marketing KPIs and report results to senior management.
–Lead, motivate and develop the marketing team.
Candidate Profile:
–7–10 years of relevant marketing experience.
–Strong and proven FMCG experience — mandatory.
–Minimum 3 years in a senior marketing/management position.
–Proven experience in brand management and consumer marketing.
–Experience working closely with Sales and/or Commercial teams.
–Experience managing marketing budgets and external agencies.
–Strong understanding of FMCG markets, consumer behaviour and retail channels.
–Strong strategic, analytical and commercial skills.
–Excellent communication and negotiation skills.
–Fluent English.
–Preferred FMCG background: Food & Beverages, Personal Care, Household Products, Retail, or other relevant FMCG categories.
Key Competencies:
–Strategic and commercial thinking
–Leadership and people management
–Brand and consumer orientation
–Analytical and decision-making skills
–Creativity and innovation
–Results orientation
–Communication and negotiation
–Ability to operate effectively in a fast-paced FMCG environment.
Thank you for your interest in this professional opportunity! Please note that you will be contacted by an Antal recruiter only if your experience matches the role you applied for. Your CV will be kept in our database for future professional opportunities that may be suitable for the next step in your career.
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