Digital Marketing Manager – Sales
Job Reference: ANT-DM-2608-001
Location: Abu Dhabi, United Arab Emirates
Industry: Automotive / Mobility
Function: Digital Marketing / Sales & Marketing
Employment Type: Full-Time
Reporting To: Head of Marketing / Senior Marketing Leadership
Position Overview
We are seeking an experienced and commercially driven Digital Marketing Manager – Sales to lead the digital marketing strategy, execution and performance management across a portfolio of leading automotive brands.
The successful candidate will be responsible for developing and executing integrated digital marketing strategies aligned with business objectives, sales targets and OEM requirements. The role will have a strong focus on performance marketing, qualified lead generation, customer acquisition, conversion optimisation, digital innovation, AI-enabled marketing and marketing automation.
The position will work closely with Sales, Customer Experience, IT, Data Analytics, OEM/principal teams, creative agencies and external digital partners to deliver measurable commercial results.
Key Responsibilities
Digital Marketing Strategy
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Develop and lead annual, quarterly and monthly 360° digital marketing strategies aligned with business objectives, sales targets and OEM requirements.
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Develop integrated digital campaigns across multiple automotive brands, products and customer segments.
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Identify emerging digital trends, technologies and customer behaviours to strengthen the overall digital strategy.
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Ensure digital marketing initiatives support brand positioning, customer acquisition and revenue objectives.
Performance Marketing & Lead Generation
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Lead performance marketing campaigns across Google, Meta, TikTok, Snapchat and other relevant digital platforms.
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Develop strategies to generate high-quality sales leads and improve customer acquisition.
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Monitor and optimise campaigns based on Cost per Lead (CPL), Click-Through Rate (CTR), lead quality, conversion rates and ROI.
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Identify opportunities to improve lead-to-sales conversion through data-driven optimisation.
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Continuously test and improve campaign audiences, creative assets, landing pages, messaging and channel performance.
Campaign & Brand Management
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Lead end-to-end digital campaign execution, including campaign planning, creative development, activation, monitoring and reporting.
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Support product launches, promotional campaigns and other sales-focused marketing initiatives.
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Ensure digital campaigns are aligned with brand guidelines and OEM/principal requirements.
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Collaborate with OEM marketing teams on co-marketing initiatives, campaign compliance and performance reporting.
Budget & Agency Management
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Own and optimise the digital marketing budget across paid media channels.
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Ensure efficient allocation of marketing spend and maximise return on investment.
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Manage digital media agencies, creative agencies, paid-media partners and external vendors.
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Establish clear performance objectives, timelines and KPIs for external partners.
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Monitor agency performance, quality, cost efficiency and delivery against agreed objectives.
Digital Transformation, AI & Automation
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Drive digital transformation initiatives across the marketing function.
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Identify and implement AI-enabled marketing solutions, automation tools and emerging technologies.
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Explore new digital channels and technologies to improve customer engagement and marketing effectiveness.
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Develop automation opportunities to improve lead management, customer journeys, campaign efficiency and reporting.
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Encourage a culture of continuous digital innovation and experimentation.
Analytics & Performance Reporting
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Establish and monitor digital marketing KPIs and performance dashboards.
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Analyse campaign performance and customer acquisition data to identify trends and opportunities.
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Provide regular performance reports and actionable recommendations to senior management.
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Use data and insights to optimise campaign investment, customer acquisition and conversion performance.
Leadership & Stakeholder Management
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Lead, mentor and develop the Digital Marketing team.
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Work closely with Sales, Customer Experience, IT, Data Analytics and other internal stakeholders.
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Build strong working relationships with OEM/principal marketing teams.
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Coordinate cross-functional marketing initiatives to ensure consistent execution and commercial alignment.
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Manage multiple campaigns and priorities within agreed budgets and timelines.
Required Qualifications & Experience
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Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications or a related discipline.
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7–10 years of progressive experience in Digital Marketing.
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Minimum 3–5 years of experience in a managerial or leadership position.
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Proven experience managing digital marketing activities across multiple brands, markets or business units.
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Experience in automotive, retail or another performance-driven industry is preferred.
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Strong experience in performance marketing, lead generation, conversion optimisation and ROI improvement.
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Proven experience managing significant digital marketing budgets.
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Strong experience managing digital, creative and paid-media agencies.
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Experience working with OEM/principal marketing teams on co-marketing initiatives, campaign compliance and reporting.
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Demonstrated experience in digital transformation, AI-driven marketing, marketing automation and digital diversification.
Technical & Professional Competencies
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Performance Marketing
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Digital Strategy & Planning
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Lead Generation & Customer Acquisition
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Conversion Rate Optimisation
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Paid Media Management
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Google / Meta / TikTok / Snapchat Advertising
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Digital Analytics & Reporting
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Marketing Automation
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AI-enabled Marketing
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CRM & Customer Journey Management
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Digital Transformation
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Budget & ROI Management
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Agency & Vendor Management
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OEM / Principal Marketing Coordination
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Team Leadership
Key Performance Indicators
Success in this role will be measured through:
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Qualified lead generation
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Cost per Lead (CPL)
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Lead quality and conversion rate
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Digital campaign ROI
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Customer acquisition cost
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Digital sales contribution
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Paid media efficiency
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Campaign delivery and performance
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Marketing budget utilisation
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Digital innovation and automation adoption
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Team and agency performance
Candidate Profile
The ideal candidate is a commercially focused digital marketing leader who combines strategic thinking with strong hands-on knowledge of performance marketing and digital acquisition.
The candidate should be data-driven, innovative and comfortable working in a fast-paced, multi-brand environment. Strong stakeholder management skills and the ability to translate digital marketing activity into measurable sales outcomes are essential.
Ideal background: Automotive / Automotive Retail / Retail / Consumer / High-volume Sales & Performance Marketing environments.
Location: Abu Dhabi, UAE
Job Reference: ANT-DM-2608-001