Media, Entertainment & Creative ArtsInformation Technology & SoftwareFull time
29 Sept
LATAM CRM & Player Lifecycle Specialist – Mexico Market
Bucharest, Romania
approximate 72k - 85k EUR gross p.a. , relocation included, travel cost and bonus scheme tbd
Full time
Our Client is an international iGaming and consulting company offers customized growth solutions for every business and have a presence fast expanding in Asia and Europe.
They just set up a legal entity in Bucharest with the scope to mostly serve their Clients in LATAM and some European countries as well.
This is first role that is needed and the most urgent one to hire under Employment indefinite time of contract.
Any EU candidates or Mexican/LATAM suitable applicants are welcomed to apply and the winner will get visa sponsored and relocation support.
📌 Job Overview
We are seeking a LATAM CRM & Player Lifecycle Specialist (Mexico Market) who is deeply familiar with the Mexican iGaming and sports betting market, possesses sharp data-driven thinking, and holds strong local cultural insights.
In this role, you will be dedicated to managing the full end-to-end player lifecycle in Mexico. Leveraging data-driven CRM strategies and localized communication channels (WhatsApp, SMS, Push), you will analyze player betting behavior across Liga MX, Crash games (e.g., Aviator), Video Bingo, and Slots.
By integrating seamless journeys with local Mexican payment methods (SPEI / OXXO), you will design high-converting first-deposit activation, player retention, churn reactivation, and cross-selling campaigns to maximize Player Lifetime Value (LTV).
📋 Key Responsibilities
1. New Player Acquisition & First Deposit Activation
• Localized First-Deposit Journey Design: Map out smooth, frictionless onboarding journeys tailored to local payment habits—combining SPEI instant bank transfers and OXXO cash deposits—to maximize first-deposit conversion rates.
• Instant Rewards & Trial Mechanics: Capitalize on Mexican players' preference for "instant gratification" by designing exclusive welcome offers (Free Spins, Crash game trial credits, or Liga MX Free Bets) to shorten the decision-making time for first-time deposits.
2. Player Retention & Loyalty Management
• Data Segmentation & Automated Journeys: Perform granular RFM segmentation based on Mexican player behavior and utilize CRM automation tools to construct high-engagement customer journeys.
• Local Sports Hotspots & Cultural Festivals: Design high-engagement prediction games, Slot Tournaments, and Leaderboards centered around local events like the Liga MX Finals, Copa América, major boxing matches, and Mexican holidays (e.g., Día de Muertos, Mexican Independence Day).
• High-Frequency Instant Cashback: Create "Instant / Daily Cashback" mechanisms and tiered loyalty programs for high-frequency and VIP players to strengthen platform loyalty and belonging.
3. Churn Prevention & Reactivation
• Early Risk Detection: Establish an early warning mechanism to identify churning players triggered by factors such as losing streaks, sports off-seasons, or OXXO deposit processing delays.
• Community-Driven Personal Reactivation: Move away from generic emails in favor of high-energy, warm outreach via WhatsApp messages, SMS, and Mobile Push. Send "no-strings-attached return bonuses," "hot match risk-free bets," or "Crash game double payouts" to reactivate lapsed players effectively.
4. Cross-Selling & Vertical Expansion
• Bi-Directional Sports & Casino Cross-Operations: Deep-dive into behavioral data across sports bettors (e.g., Liga MX fans) and Casino players (Video Bingo / Slots / Aviator).
• Contextual Engagement Strategies:
• Sports ➔ Casino: Push fast-resolving Crash games (Aviator) or Video Bingo during pre-match or halftime windows to engage players during downtime.
• Casino ➔ Sports: Target active Bingo or Slot players with simple match-winner promos or boosted accumulator bets (parlays) during major weekend events (e.g., Clásico Nacional, UFC fights) to generate a second revenue curve.
5. Behavioral Analytics & Campaign Optimization
• Behavior-Driven Campaign Planning: Launch dynamic promotions based on parameters like wagering frequency, average ticket size, and preferred game types (e.g., reload bonuses for high-frequency/low-spend players; Parlay Boosts for high-odds seekers).
• CRM Execution & A/B Testing: Proficiently operate mainstream CRM tools for player tagging and automated workflow setup. Continuously execute A/B testing across copy styles, send times, and offer amounts, while tracking ROI, open rates, GGR/NGR, and optimizing campaign performance.
Persona & Key Traits
1. Deep Mexican Cultural & Gaming Insight: Thorough knowledge of Mexican sports culture (Liga MX, boxing, combat/American sports) and popular game verticals (Video Bingo, Crash games, hit Slots).
Why joining?
New team to grow covering international markets
Training and development opportunities
Career progression fast occasions within the local / international team
Fascinating projects for the iGaming professionals etc