Marketing & Growth Specialist
Healthcare | Romania | Full-time
About the Company
We are a regional leader in the distribution and implementation of innovative medical technologies across Southeast Europe, with presence in Romania, Greece, Hungary, Bulgaria, Cyprus, and Croatia. With over 30 years of activity, the company connects healthcare professionals with the most advanced solutions in robotic surgery, gastroenterology, cardiology, and oncology, placing the patient at the center of every decision.
Our growth in Romania is built on strong relationships with hospitals, clinics, and key opinion leaders. This role has been created to accelerate the development and leveraging of these relationships through a multichannel approach.
About the Role
This is not a traditional marketing role. It is an interface position between marketing and business development, with direct accountability for generating commercial opportunities for the sales team.
You will work alongside commercial directors in discussions with key clients — department heads, medical directors, procurement managers, and representatives of robotic surgery clinics. You will build a consistent pipeline of qualified leads through multiple channels: medical events, LinkedIn, specialized content, professional associations, and direct outreach to medical units.
The internal marketing team covers operational execution (event logistics, materials production). Your responsibility is to give commercial substance to this presence and generate real pipeline.
Key Responsibilities
Lead Generation & Pipeline Development
•Identify and qualify commercial opportunities through multiple channels: medical events, direct outreach, digital, and institutional relationships — and transfer them in a structured way to the sales team
•Build and maintain an active database of relevant decision-makers from public and private hospitals, robotic surgery clinics, oncology and cardiology centers of excellence
•Initiate contacts with new potential clients — medical directors, department heads, procurement managers — and manage them through to handover to the KAM or commercial director
•Track lead status in CRM and report weekly on conversion to active opportunities
•Collaborate closely with partner robotic surgery clinics to identify new programmes, expand usage, and generate active referrals to hospitals in the network
Medical Events – Active Commercial Presence
•Attend congresses, symposia, and clinical workshops with an active commercial representation role, not just brand visibility
•Prepare bilateral meeting agendas before each major event, in collaboration with commercial directors: identified targets, clear objectives, conversation scenarios
•Document leads and conversations from events and ensure structured follow-up within 48 hours
•Coordinate with the operations specialist in the marketing team on logistics, taking responsibility for commercial content and business objectives
Medical Associations & Institutional Relations
•Build and maintain active relationships with professional associations in relevant specialties (surgery, gastroenterology, cardiology, oncology) for early access to event calendars and collaboration opportunities
•Identify educational or scientific partnership opportunities between the company / its training academy and Romanian medical societies
•Map the KOL network across key specialties and propose medium-term engagement strategies, in collaboration with the commercial team
•Represent the company in preliminary discussions with institutional decision-makers, preparing the ground for commercial negotiations
Digital Outreach & Content Marketing
•Manage the company's active LinkedIn presence and, where relevant, the presence of commercial directors — with content oriented toward medical and healthcare management audiences
•Identify relevant topics for the target audience (clinicians, hospital managers, decision-makers) and collaborate with the marketing team on content production: articles, clinical one-pagers, case studies, whitepapers
•Launch and manage email/nurturing campaigns for specific segments (e.g. hospital directors who have not yet adopted robotic surgery, centers without an active partnership)
•Monitor digital channel performance (engagement, reach, leads generated) and propose data-driven optimizations
Market Intelligence
•Monitor competitor activity: positioning, KOL partnerships, event messaging, new technologies introduced to the Romanian market
•Track MedTech industry trends at regional and European level, identifying differentiation opportunities
•Consolidate a monthly market intelligence report with actionable insights for marketing and sales teams
•Analyse unexploited potential: medical units without the company's technologies, underrepresented specialties, geographic regions with low coverage
Performance Analysis & Reporting
•Define success KPIs for each channel and campaign before launch (leads generated, opened opportunities, conversion rate, estimated pipeline value)
•Report monthly on growth activity performance: lead sources, quality, conversion speed, ROI per channel
•Contribute to planning and tracking the marketing budget allocated to lead generation activities
Requirements
•Minimum 5 years of experience in B2B marketing or business development, preferably in MedTech, pharma, medical devices, or healthcare services
•Demonstrated experience in active lead generation — not just campaign execution, but identifying and qualifying commercial opportunities
•Familiarity with procurement processes in the Romanian healthcare system (public and private) is a significant advantage
•Experience with CRM tools (Salesforce, HubSpot or similar) and digital outreach tools (LinkedIn Sales Navigator, email automation)
•Advanced English — communication with international partners, access to clinical publications and product materials
•Natural networking ability and ease communicating with medical professionals and senior-level managers — comfortable in conversations about clinical and economic value
•Commercial mindset: understanding that marketing exists to generate business, not just visibility
•Capacity for research and synthesis — ability to transform market information into clear insights and action plans
•Autonomy and proactivity — able to prioritize and deliver without constant oversight
•Resilience to ambiguity — capable of building new processes where none yet exist
What We Offer
•A role with direct and visible impact on the commercial growth of one of the most important medical technology distributors in Southeast Europe
•Access to an extensive network of leaders in Romanian medicine and to the most advanced technologies in the field — robotic surgery, interventional cardiology, advanced endoscopy
•Close collaboration with experienced directors — you will be in the room with decision-makers, not behind the scenes
•Real autonomy in structuring your activity and lead generation channels
•Competitive salary package + benefits; budget for participation in national and international conferences
•Professional development opportunities within the Group at regional level
Thank you for your interest in this professional opportunity! Please note that you will be contacted by an Antal recruiter only if your experience matches the role you applied for. Your CV will be kept in our database for future professional opportunities that may be suitable for the next step in your career.
