Looking for a performance-driven digital marketing leader to own our entire digital presence and budget : spanning lead generation, brand building, paid media, SEO, CRM and analytics. You will set the strategy, lead the team, and be accountable for digital's contribution to business growth.
KEY RESPONSIBILITIES:
Strategy & Budget Ownership
• Own the digital marketing strategy and full budget across all channels
• Define channel mix, investment allocation and ROI targets aligned to business goals
• Build and lead a high-performing digital marketing team
Lead Generation & Performance Marketing
• Drive qualified lead generation across paid search, paid social, display and affiliates
• Own CAC, CPL and conversion targets; optimise funnel performance end-to-end
• Manage and scale paid media campaigns across Google, Meta, YouTube and more
Brand Building & Content
• Lead digital brand-building initiatives to grow awareness and consideration
• Oversee content strategy and editorial calendar across owned digital channels
• Ensure brand consistency in tone, messaging and creative across all digital assets
SEO, CRM & Analytics
• Own organic search strategy; drive traffic growth through SEO and content
• Manage CRM and email/WhatsApp marketing to nurture leads and retain customers
Essential:
• 7–8 years in digital marketing with ownership of strategy and budget
• Consumer brand or digital agency background
• Proven track record in lead generation and performance marketing
• Hands-on expertise across paid media, SEO, CRM and analytics
• Strong analytical skills; comfortable with data, attribution and reporting
