Job Summary
The Head of Performance Marketing is a pivotal role responsible for driving the company’s online presence through leading-edge marketing strategies and data-driven decisions. This position influences brand growth by leading campaign strategies, optimizing media spend, and enhancing customer acquisition efforts. The ideal candidate will spearhead innovative experimentation initiatives, ensuring alignment with evolving industry trends and organizational goals.
Key Responsibilities
- Develop and implement comprehensive performance marketing strategies that align with business objectives.
- Lead campaign strategy and architecture, driving experimentation, and developing new marketing playbooks.
- Own media planning and budget allocation, ensuring optimal resource utilization for maximum impact.
- Oversee attribution and measurement systems to analyze campaign performance effectively.
- Utilize direct experience with Meta Ads, managing ad spends of ₹1Cr or more per month.
- Stay informed about the post-2024 Meta landscape, including Advantage+ campaigns, Andromeda/GEM/Lattice, and Sequence Learning strategies.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- A minimum of 6 years of experience in performance marketing, with a proven record of managing large-scale campaigns.
Preferred Qualifications
- Experience in lead generation strategies and effective implementation across multiple platforms.
- Strong analytical skills with the ability to interpret data and present actionable insights.